Growing a Local Following for Seoul Sarang
Client: Seoul Sarang
Industry: Hospitality – Korean BBQ Restaurant
Project: Socials & Content Creation
Location: Kent
Year: 2025
The Brief
Seoul Sarang came to us with one goal: get more people through the doors. As a hidden gem tucked away on Ashford High Street, they wanted to raise awareness locally and become known for offering an authentic Korean dining experience – including BBQ, hotpots and cocktails.
They needed a consistent, visually engaging social media presence that would educate people about Korean food, show off the restaurant’s vibrant personality and drive footfall from the local area.
What We Did
We launched a full-service organic social media strategy across Instagram and Facebook, posting twice per week with tailored content across four key pillars:
- K-Food Focus - educating customers on Korean cuisine, from crowd-pleasers to hidden gems
- Local Love - highlighting the restaurant’s Ashford roots and running giveaways for local followers
- Social Proof - sharing testimonials, reviews and UGC from happy diners
- Behind-the-Scenes - showcasing the chefs, staff and what makes Seoul Sarang tick
Our monthly deliverables included:
- 2-hour content capture sessions on-site (food, ambience, cocktails, staff)
- Planning and writing captions
- Designing branded graphics using consistent fonts, colours and styles
- Scheduling content and light community management
- Strategic use of hashtags and location tagging to boost local discovery
The Results
We achieved the following within 6 weeks:
- 45 new followers – almost a 10% increase
- 35.5k post views – boosted through content consistency and location-based tagging
- Giveaway campaign reached nearly 4,000 users, with 117 entries and a 3% follower uplift in 7 days
- Posting is now consistent and aligned with brand identity
- Client reports improved perception, confidence and visibility
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