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Driving growth for Your Cleaning Solutions 

Your Cleaning Solutions (YCS) is a Kent-based professional cleaning service specialising in both domestic and commercial cleaning. Despite their high-quality services, they faced challenges in engaging their audience, generating leads and expanding their client base. They approached us to enhance their marketing efforts and strengthen their brand presence.
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Our Approach

To help YCS achieve their goals, we implemented a multi-faceted strategy that targeted both their commercial and domestic customer bases. Here’s how we made it happen:

1. Digital Newsletters

  • Tailored Content for Two Audiences: We created two distinct newsletters - one for commercial customers and another for domestic clients. Each newsletter was designed to deliver relevant updates and keep the audience engaged.

    • Commercial Newsletter: Highlighted YCS’s recent award win, reinforcing their credibility and industry excellence. 

    • Domestic Newsletter: Focused on the same updates but with a tone and content tailored to the needs and interests of domestic customers. It also included details about an upcoming competition and referral discounts to encourage customer loyalty.

  • Call-to-Action Focus: Both newsletters featured compelling CTAs encouraging recipients to book more cleans and take advantage of referral discounts.

2. Physical Poster for the Kent Chamber of Commerce

  • We designed a professional, eye-catching poster to be displayed at the Kent Chamber of Commerce reception. This strategic placement introduced YCS to potential commercial clients who had not yet encountered the brand, raising awareness and driving inquiries.

3. Photography for Website and Social Media

  • Professional Headshots: Captured high-quality images of YCS’s staff to add a personal touch and showcase the team’s professionalism.

  • Action Shots: Took engaging photos of YCS’s services in action to attract new clients.

  • Social Media Ready: Delivered a library of photos that could be used across platforms to maintain a consistent and professional online presence.

4. Website Content Refresh

  • SEO Optimisation: Updated the website’s content with targeted keywords to improve search engine rankings and attract more organic traffic.

  • Customer-Centric Focus: Revamped the copy to address common customer queries, showcase services effectively and provide clear pathways to generate leads.

  • Lead Generation Priority: Enhanced CTAs and streamlined the booking process to convert website visitors into clients.

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“Unlike other agencies we had approached, which often seemed more focused on sales, Gabbi truly listened to our ideas, adhered to our budget, and presented us with innovative concepts we hadn’t considered. 

It is rare to find someone who genuinely understands your business and what you want to achieve, and Gabbi has delivered this and more. 

Consequently, we have signed up to her services for ongoing support. We would wholeheartedly recommend Gabbi and Ace Marketing.”

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Hayley Wallis, Managing Director of Your Cleaning Solutions

Let's Chat...

Reach out below to learn how we can support your growing business, whether you have a particular concept in mind or not! Alternatively, you can call or Whatsapp on 07548679059.